MSCP held a virtual meeting with globally renowned brands
Mongolian Sustainable Cashmere Platform (MSCP) held a virtual meeting with globally renowned brands such as Burberry, Hugo Boss, Kering, Patagonia, Schneider and Esprit to share updates on the Mongolian Sustainable Cashmere Platform (MSCP). Textile Exchange, a global non-profit driving positive impact on climate change across the fashion and textile industry, also attended the meeting. During the meeting the global brands expressed their willingness to understand different cashmere standards used in Mongolia and rangeland level activities. The representatives of the brands also highlighted that the consumers would be interested in “From farm to Brand” stories. The participants of the meeting agreed on the follow up actions for the next year.