Cashmere marketing content to be created

We are pleased to announce the successful commencement of a collective effort to create a content to promote Mongolian cashmere to foreign market. In a collaborative stakeholder consultation, stakeholders from various sectors - including international organizations, NGOs, private sectors, and academia - actively engaged and shared ideas, mutually establishing the content's purpose and main message through the application of the 4W technique.

This endeavor was supported by the collaborative efforts of MOFALI and UNDP, with assistance from the ADAPT GCF project & MSCP.